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Amoralia, the award-winning maternity lingerie specialists, commissioned Karoshi to evolve their existing range catalogues. We coupled an innovative change in format with a refreshing approach to the product photography. In 2010 we implemented a complete re-design of their e-commerce website.
We were delighted with Karoshi's rebrand of our site. The design now accurately reflects the positioning of the brand – it's feminine, modern and luxurious. They interpreted the brief perfectly (no pun intended!) and showed initiative, flexibility and a clear understanding of our target audience. They were really thorough in their design approach – from the overall feel to the smallest details – and to my mind, this proved to be the difference between an average site and a great job.