Music publishers Fresh12 operate out of both America and the UK and license music for advertising. Our brief was to create a distinct, yet internationally-friendly identity and packaging solution, where immediate standout in a crowded marketplace was paramount.
"Karoshi have built a successful, and much talked about, Fresh12 brand which has quickly become a major player within an extremely competitive marketplace. From their rigorous and exhaustive naming process, through to delivery of a refreshing packaging solution, they have helped establish us with all the major film studios."
Silver Storic, Partner